{"id":1252,"date":"2021-05-11T10:05:30","date_gmt":"2021-05-11T09:05:30","guid":{"rendered":"https:\/\/devwebsitepro.com\/newmillennia\/?p=1252"},"modified":"2023-06-30T16:02:08","modified_gmt":"2023-06-30T15:02:08","slug":"content-marketing-ideas-for-your-recruitment-agency","status":"publish","type":"post","link":"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/","title":{"rendered":"Content Marketing Ideas for Your Recruitment Agency"},"content":{"rendered":"

Content marketing can be a great way to draw attention to your brand new recruitment agency<\/a>.<\/p>\n

In fact, agencies of any size and age can benefit from investing in their content marketing strategy.<\/p>\n

Take a look at the research<\/a>, and you\u2019ll see that consumers are 131% more likely to buy from a company that educates them with content<\/b>.<\/p>\n

Below we\u2019ve explored some content marketing ideas for recruitment agencies, to help your business grow:<\/p>\n

Blogs and News<\/b><\/h3>\n

Adding a blog or news section to your recruitment website is essential to help it rank effectively.<\/p>\n

It\u2019s an opportunity to include relevant keyphrases and join the conversation around current industry opportunities and challenges.<\/p>\n

However it\u2019s also a real opportunity to demonstrate all the knowledge you\u2019ve gained in your recruitment career.<\/p>\n

If you can write with clear insight and offer a unique perspective you\u2019re starting the process of building trust with new clients and candidates that visit your site.<\/p>\n

Brochures<\/b><\/h3>\n

Creating a company brochure might seem like something only a large recruitment agency might do.<\/p>\n

But it doesn\u2019t have to be!<\/p>\n

Laying out your areas of specialism, plus all your skills and experience in a professional and creative format, can really help take your agency to the next level.<\/b><\/p>\n

It tells new clients and candidates what they can expect from your agency, and demonstrates a level of professionalism that might just set you apart from other small agencies.<\/p>\n

It doesn\u2019t need to be a physical brochure either, there are many free tools online that can help you create a digital brochure.<\/p>\n

CV and Interview Guidance<\/b><\/h3>\n

If you don\u2019t already have CV and interview guidance documents that you share with your candidates, then you need to create some!<\/p>\n

They can be great for sharing across your social platforms, and also for adding value to the candidate\u2019s journey with your agency.<\/p>\n

Remember to showcase your specialist knowledge:<\/b><\/p>\n

Anyone can create a PDF or blog post of general hints and tips, however only you can create interview and CV guidance specific to your industry.<\/p>\n

Express what is unique to your sector, how an interview may differ and the level of competition candidates can expect.<\/p>\n

Salary Surveys<\/b><\/h3>\n

When you’re looking for content marketing ideas for recruitment agencies, a salary survey can be a great way to build your client base.<\/p>\n

Not only do they include valuable data that companies want to know, but they\u2019re also an excellent opportunity to showcase your expertise.<\/p>\n

If you\u2019re not familiar with the concept, salary surveys are effectively an overview of what companies can expect to pay for different positions in the industry.<\/p>\n

They also typically contain an overview of any skills shortages in the sector and trends that might impact on hiring.<\/p>\n

Creating a salary survey is time-consuming, so it makes sense to ensure it\u2019s gated content, meaning you can ask for a client\u2019s details in exchange for the document.<\/p>\n

White Papers<\/b><\/h3>\n

A white paper is a report on a specific topic, containing detailed and well-researched information.<\/p>\n

In the recruitment industry, this might be on a specific new hiring trend, or a wider issue such as the challenge of building a diverse workforce.<\/p>\n

White papers are another way to show clients and candidates that you fully understand challenges and opportunities within the sector.<\/p>\n

Don\u2019t be afraid to pick a niche topic.<\/b><\/p>\n

Avoiding a general topic and choosing something very specific to your industry will make your white paper stand out in a crowded market place.<\/p>\n

Remember to not just publish your white paper and hope that clients and candidates stumble across it.<\/p>\n

Build a targeted marketing strategy to promote your report so it can be seen by the most relevant and valuable audience.<\/p>\n

Infographics<\/b><\/h3>\n

Infographics can be highly shareable if they include information that your target client base is interested in.<\/p>\n

You might choose to focus on salaries within the sector or the growth or decline of certain areas.<\/p>\n

The benefit of infographics for your business is that you can get really creative, meaning they can attract attention when shared on social channels.<\/p>\n

Employing the skills of a graphic designer can be beneficial, as they can help you bring your content to life.<\/p>\n

However there are a number of great free online tools, including Canva<\/a>, that enable you to create a great looking infographic.<\/p>\n

Video Content<\/b><\/h3>\n

Video is so powerful both for your website and your brand as a whole.<\/p>\n

Web pages with videos are 53 times more likely to rank on Google.<\/b><\/p>\n

Think about how you could promote your expertise and what types of things people in your sector might be interested in watching.<\/p>\n

For example if you work mostly with graduates, then super short and fun social videos might be a great way to find your audience.<\/p>\n

Working with those at executive level you might choose to record interviews with relevant industry professionals or share your insights on a given topic.<\/p>\n

It can be a scary concept if you’ve just started their own recruitment agency, or if you hate being in front of the camera!\u00a0<\/span><\/p>\n

However it\u2019s a valuable way to get people talking about, and interacting with, your business.<\/p>\n

Plus depending on the level of production you want, it can be a relatively cheap and easy form of content marketing.<\/p>\n

Podcasts<\/b><\/h3>\n

Podcasts continue to grow in popularity, and can be a great\u00a0place to start if you’re looking for content marketing ideas for recruitment agencies.<\/p>\n

Imagine you recruit professionals in the healthcare sector.<\/p>\n

Recording a podcast that talks about challenges in hiring, shares people\u2019s career experiences or simply promotes current opportunities, could really help you reach the right audience.<\/p>\n

It might seem like a huge and time-consuming step, however there are a number of online platforms that guide you through the whole process.<\/p>\n

Explore what podcasts currently exist that are relevant to your sector, to gain an insight into what your audience is interested in.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing can be a great way to draw attention to your brand new recruitment agency. In fact, agencies of any size and age can benefit from investing in their content marketing strategy. Take a look at the research, and you\u2019ll see that consumers are 131% more likely to buy from a company that educates …<\/p>\n","protected":false},"author":17,"featured_media":1253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[73],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-advice","tag-content-marketing-for-recruitment-agencies"],"acf":[],"yoast_head":"\nContent Marketing Ideas for Your Recruitment Agency - New Millennia<\/title>\n<meta name=\"description\" content=\"In this article we're explorimg content marketing ideas for recruitment agencies, to help your business grow:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Ideas for Your Recruitment Agency - New Millennia\" \/>\n<meta property=\"og:description\" content=\"In this article we're explorimg content marketing ideas for recruitment agencies, to help your business grow:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"New Millennia\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T09:05:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T15:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newmillennia.co.uk\/wp-content\/uploads\/2021\/05\/pexels-kaboompics-com-6229-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul O'Rourke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul O'Rourke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\"},\"author\":{\"name\":\"Paul O'Rourke\",\"@id\":\"https:\/\/www.newmillennia.co.uk\/#\/schema\/person\/0a5e64690211f8222b3e3e0f0a3f8f64\"},\"headline\":\"Content Marketing Ideas for Your Recruitment Agency\",\"datePublished\":\"2021-05-11T09:05:30+00:00\",\"dateModified\":\"2023-06-30T15:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\"},\"wordCount\":1001,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newmillennia.co.uk\/wp-content\/uploads\/2021\/05\/pexels-kaboompics-com-6229-scaled.jpg\",\"keywords\":[\"content marketing for recruitment agencies\"],\"articleSection\":[\"Recruitment Advice\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\",\"url\":\"https:\/\/www.newmillennia.co.uk\/blog\/content-marketing-ideas-for-your-recruitment-agency\/\",\"name\":\"Content Marketing Ideas for Your Recruitment Agency - 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